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Tea Campaign

Tea promotion campaign by Indian Tea Association

 
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India's Largest Hypermarket & leading Retail Chain

 

 

 

India's Largest Supermarket Chain

 

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RETAIL FORAY

MURLLI GOLD TEA BOASTS TO BE THE FIRST REGIONAL TEA BRAND TO BE PRESENT IN THE LEADING RETAIL STORES OF INDIA, BIG BAZAR, SPENCER'S RETAIL.

BIG BAZAR IS a chain of department stores in India, currently with 75 outlets. It is owned by the Future Retail Ltd, Future Group. It works on the same economy model as Wal-Mart and has considerable success in many Indian cities and small towns. The idea was pioneered by entrepreneur Kishore Biyani, the CEO of Future Group. Currently Big Bazaar stores are located only in India. It is the biggest and the fastest growing chain of department store and aims at being 350 stores by the end of year 2010.

SPENCER'S RETAIL IS the largest supermarket chain in India. At Spencerís there is an extensive range of products and durables, designed to satisfy all the shopping needs. Currently there are 350 stores across 50 cities covering a retail trading area of 1.3 million square feet and an astonishing 3.5 million customers a month.

To give the consumers the rich taste of its Exotic tea, Company has launched its premium brand Murlli Gold Tea in the retail stores. Murlli Gold tea is available in attractive poly pack of 1kg, 500g, 250gm. Murlli Premium tea in 250gm Carton Pack.

Murlli Gold tea has received a great appreciation and off-take from the customers of Big Bazar & Spencers's Retail.  Murlli Tea fulfills the customers need of RIGHT QUALITY AT RIGHT PRICE.

With its exuberant response, success and support from the customers in the retail stores, Murlli Tea plans to be present in all the leading stores of the country and provide to all its valued customers the perfect taste of Tea.